Will the city to be built by 2030 in the north of Saudi Arabia by Saudi Prince Mohammed bin Salman be the millennial version of the ideal city? According to the announcements, it will be known as Neom and will be completely sustainable, smart, technological and co-participated. Powered by the sun and the wind, it will be a city of innovation in all sectors, from production, energy, research and mobility to entertainment. Investments amounting to 500 billion dollars have been allocated to this city of the future the size of Sardinia, to be built on the shores of the Red Sea where currently 10% of the world’s trade flows transit.

Will the Arab world manage to construct the ideal city that the western world, and Europe in particular, have long imagined and attempted?

In the meantime, Neom already has a site – http://discoverneom.com/ and will inevitably be in the thoughts of the exhibitors and numerous experts at Green Logistics Expo involved in the sustainable transformation of our cities, crammed with history and constraints and destined to be home to 80% of the population over the next few decades, cities needing truly innovative projects and “patching up”.

On Friday 9 March, the final day of Green Logistics Expo, green services to improve competitiveness and the quality of life in cities will be the subject of a series of contributions organised by Assologistica, Fit Consulting and La Sapienza University of Rome. These will range from urban logistics models to sustainable urban mobility plans and new technological infrastructure for an efficient city. Also in theme are services to manufacturing, given the great number of small companies located within the urban fabric. Finally, attention will be turned to the consumer, asked to make a “logistically sustainable” purchase, with a contribution from SosLog, responsible for launching the “Sustainable Logistics” mark, intended to spread awareness of the value and logistical sustainability of each product.